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Streamline Moderne + The Rise of American Industrial Design

  • 20 May 2023
  • 1:00 PM - 3:00 PM
  • Meeting room at the Chicago Public Library, Independence Branch, 4024 N Elston Ave, Chicago
  • 0


Registration is closed

Please join the Chicago Art Deco Society for
Go With the Flow!
Streamline Moderne + The Rise of
American Industrial Design, 1920 – 1940

A fascinating lecture about Industrial Design given by
Joseph Madda, RA, LEED AP Architect, Educator, and Author

Saturday May 20 from 1:00 PM until 3:00 PM
in the meeting room at the
Chicago Public Library, Independence Branch
4024 N Elston Ave, Chicago

Norman Bel Geddes, Airliner #4, 1929

After World War I and the sharp Recession of 1921-22, an exhausted America recharged and catapulted into the roaring twenties. From hemlines to home products, a great cultural divide occurred. The buying public was ready for new concepts and artistic revolutions.

Inspired by relaxed cultural mores, an expanding economy (at least for a time) and radically different technologies, from instant media - radio, movies, TV - to ever faster transportation - automobiles, airplanes, boats, trains, rockets - the time was right for the birth of modern industrial design.

Paralleling thought leaders in the fine arts and architecture, bravura industrial designers stepped forth to revolutionize man-made objects of all sorts for a burgeoning American mass consumer culture.

In the US, the Big Four led the way.  Join architect and art commentator Joseph Madda when he delves into the amazing worlds of Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy, as they move from Art Deco to Streamline Moderne and beyond, including two world’s fairs – Chicago’s Century of Progress, 1933-34 and the New York World’s Fair, 1939.

It was a time that truly embraced our contemporary dictum,
“I feel the need for speed.”

This event is free and open to the public
but limited to only 48 people
and advance registration is required

In order to claim your space please register early at

...and since you'll already be on our website...
Donations are always appreciated to help us further
our continual mission of promoting Art Deco in Chicago

Spaces are limited so register today!

Questions? Please email Kevin Palmer at

Raymond Loewy
Hupmobile Motor Car
Walter Dorwin Teague
Eastman Kodak
Camera and Case, 1930
Henry Dreyfuss
1939 Hudson Streamliner Train
New York Central RR, 13
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